Are you a blogger looking to work with brands and ready to start pitching? Then in this post, you are going to find everything you need to come up with the perfect pitch. Before you go any further though make sure you have read my post on securing sponsorship as a blogger and this guide to help you create a blogger media kit. You are going to need to work through both before you start to pitch brands, so go do that now and then come back for the final piece in the puzzle.
Why you need to pitch brands
So why do bloggers need to pitch brands? Simple, to make money! But also because you might want products to review for your blog, or for sponsored travel. Notice how I don’t use the word ‘free’ here? That’s because nothing is for free!
If someone is giving you something, they expect something in exchange for that produce or service. Please remember that when you are pitching, language is important, and be asking for free things you are doing yourself and every other professional blogger in this industry a disservice. Instead, use the world collaboration or exchange.
As a travel blogger, I pitch to accommodations, tour companies, and travel providers mostly. Occasionally I may pitch for products, but generally, I’m the one being pitched to by brands wanting me to review their products. When I say pitch, what I mean is I write them an email asking them for something, in exchange for a feature on my blog or social media.
Pitching is an art, especially as these days people’s emails get so full of spammy emails. This makes it important to get it right and stand out as being someone they want to reply to. If you are sending a copy and past email blast they will know, and you will just end up getting trash canned. This brings me nicely on to my next point…
Who to pitch to for
It may be tempting to go crazy and pitch to everyone and anyone. But resist this urge, instead, do your research and only pitch to brands that you genuinely want to work with. Do your research, learn more about the company, read reviews and look at who they have previously worked with. All of this will not be wasted as you can use it in your initial email.
If you are looking to work with companies on a trip you are taking then reach out to other bloggers who visited that area and ask for advice and contacts. Or just see who they worked with and approach them. It’s always best to work with companies who are already open to working with bloggers as you won’t need to work so hard to convince them there is value in what you offer.
Make a GoogleSheet and add in all of the information you collect on each company including the contact details, use this to keep track of who you pitch to and the outcome, positive and negative.
What to put in a pitch to brands for sponsorship
So now you have your list of people to pitch to, it’s time to write your pitch! Remember to keep it short and to the point, people are busy so don’t waste their time by making them read an essay. This first email is just testing the water, if they ask for more information then you can give them that in your second email.
Here is what to include in your email pitch to brands for sponsorship:
Who am I?
No. ‘I don’t mean Hi I’m Claire’. My email address tells them who I am, as does my signature. But you need to tell them who you are.
I am a digital influencer and I run a travel blog for adventurous women called Claire’s Itchy Feet. My blog focuses on all things related to solo travel, female empowerment, and adventure’.
If I am pitching to a Scuba Diving company then I would probably include something about diving in this opening sentence too.
What do I want?
Be clear from the start what you want, get to the point, but make it open enough so they want to know more about your amazing offer.
I’m going to be traveling to Colombia next month and I would love the opportunity to collaborate with you.
How can we work together
List a few ways you think you could work together, what can you offer them? I have a list of services on my media pack that I can use here, however, I personally prefer to take a little more time listing a few things out that I think would work well for the company I’m pitching.
I will be writing a blog post on the best places to visit in Medellin, Colombia and I would love to feature your tour in this post.
Examples of work with links
Now, this part is very important, this is your social proof. Here you need to put in some key figures, for example, how many people read your blog each month? How many followers do you have on social media? Just put your key stats here, everything will be in your media kit for them to see, this is just to pique their interest.
As well as stats you need to link to at least 3 examples of your work. But not just any work, it must be relevant to what you are offering to them and showcase what you can do. For example, if you are pitching to a hotel for a stay in exchange for a review, then send them some review you have written about other hotels.
Always attach your media kit and let them know it’s attached and what they will find in it.
How to write the perfect pitch pro tips
Get to the point!
Seriously, don’t waffle or give them unnecessary information at this point. The goal is to get them to reply to you asking for more information so you can open a conversation. Be clear and specific about what you want.
A blogger media kit is a must. If you don’t have one yet then read this. You should make sure you always attach it to anyone you are pitching. It is your calling card and it will make you stand out as a professional. If you don’t take yourself seriously, no one else will. If you don’t have hours to spend designing your own media kit then click here to buy one of my templates.
Find a name/ contact if possible
Don’t send email blasts or emails ‘to whom it may concern’ find out the person you need to be writing to and use their name. If you can’t find it instead, use something like, Hi Claire’s Itchy Feet team. It’s so much better than dear sir/ madam or other generic greetings.
Social media links
Always embed links to all of your social media platforms and your best work that will really connect with the brand you are pitching.
Find ways to connect and make your pitch personal
If you know they have worked with another blogger in a similar niche don’t be afraid to name drop, I saw you worked with XYZ we have a similar audience and think would be a great fit… I also always like to include something I’ve found out about them that aligns with my brand.
I’m looking for a company to work with in Medellin that aligns with my brand and saw that last as a company you are 100% single-use plastic-free. I think this would really appeal to my audience who are all environmentally conscious travelers.
And then spell check again. Please please proofread your work and make sure you download Grammarly if you don’t already have it. This is especially relevant if you are copying and pasting to send a similar email to multiple places. You do not want to send out an email to one hotel with the name of another hotel in the body of the email. So make sure you triple check your email before you send it.
And that’s it! Keep it short and to the point and sign off asking them to get in touch if they want more information. If they don’t get back to you in a week follow up. If you still don’t hear after that cross them off your list. Remember when you are starting out you will probably get a lot of rejection, but don’t be disheartened once you start getting some success it will lead to more, and eventually brands will be pitching you!
Thursday 30th of January 2020
Thanks for the tips Claire. I sent off my first pitch yesterday using your template and got accepted! Yipee ?
Thursday 30th of January 2020
That's AMAZING ❤️❤️