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What is Jalisco Known For? Pueblos Magicos Jalisco

You must explore the Pueblos Magicos Jalisco is famous for on your next trip to Mexico. Jalisco Mexico is a beautiful coastal state home to many Pueblos Magicos. In this post, we’ll discuss the Pueblos Magicos en Jalisco. I’m sharing important information about how to get to each Pueblo Magico Jalisco location, where to stay, and what to do while there.

What is a Pueblo Magico?

The Pueblo Magico Award is an initiative spearheaded by Mexico‘s Secretariat of Tourism. It’s a status given to historically significant towns because of the local food, architecture, festivals, traditions, and other factors. Each Pueblo Magico is special in a unique way. These “Magic Towns” are some of the best places to experience authentic Mexican culture, including food and activities.

Pueblos Magicos en Jalisco

What is Jalisco known for? Many famous Mexico exports (agave, tequila, and mariachi) originate from the Mexico Jalisco state. The Pueblo Magico program offers a glimpse into Mexico’s top off-the-beaten-path destinations of cultural significance. Today, there are over 130 Pueblos Magicos throughout Mexico, nine of which are located in Jalisco.

Pueblos Magicos Jalisco

  1. Ajijic
  2. Largos de Moreno
  3. Mascota
  4. Mazamitla
  5. San Sebastián Del Oeste
  6. Talpa De Allende
  7. Tapalpa
  8. Tequila
  9. Tlaquepaque

Quick Tip: Book accommodation, tours, and transport ahead of time online to save money and stress. 
Best Jalisco ToursClick here to check out the top Jalisco tours
Best Jalisco Accommodation: Click here to check out the best accommodation in Jalisco
Best Jalisco Transport: Click here to book a bus, ferry, or train in Jalisco


The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

Ajijic was most recently named a Pueblo Magico Jalisco. This small, magical town has a unique cosmopolitan feel and a bohemian atmosphere. Ajijic has an ideal climate ranging from 41°F to 87°F throughout the year, so it’s a cultural hub among worldwide travelers. With its large ex-pat community, numerous yoga studios, gyms, outdoor activities, musical festivals, restaurants, and clubs, Ajijic truly deserves its title.

How to Get to Ajijic

Ajijic is about a half-hour from the Guadalajara airport, roughly 50 km south of the city. Buses frequently run from Guadalajara to Ajijic.

Things to Do in Ajijic

  • Walk through the streets and admire the local mural art
The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

Ajijic has many interesting murals, so it’s often referred to as the Town of Murals. Talented local artists bring the town’s plain facades alive by turning them into vibrant, colorful paintings. You can admire these art pieces throughout your trip, as they’re everywhere in Ajijic.

  • Enjoy a day of kayaking on Lake Chapala

Lake Chapala is Mexico’s largest freshwater lake, 86% of which is located in Jalisco. The lake is the main drinking water source for Guadalajara, providing about 60% of the city’s water. You’ll find over 40 fish species and 80 bird species living in and around the lake.

  • Visit Corazón de Malta brewhouse and restaurant

Corazón de Malta is a local brewery in Ajijic that’s popular with visitors and locals. They offer typical European dishes like pizza or fish and chips, and their beers are available in many Guadalajara bars.

  • Take a creative writing course at The Lake Chapala Society

The Lake Chapala Society is a non-profit organization dedicated to the mutual exchange of knowledge, expertise, and culture without borders. It’s a fantastic place to learn about creative writing and hone your skills in a beautiful setting.

Where to Stay in Ajijic

Gypsy Caravan
This private cabin is located in a tropical garden on the property of a well-known local artist. Book a stay here to experience the true magic of this Jalisco Mexico Pueblo Magico.

Mid-Range: Donaire Hotel Boutique
Donaire is approximately 3 km from Chapala Lake, making it the perfect place to stay while visiting Ajijic.

Luxury: Luxury Condo
This beautiful luxury condo is atop a hill with stunning Lake Chapala views.

Lagos de Moreno

The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

The fact that you may be unfamiliar with Lagos de Moreno is one more reason to visit this beautiful historic town. Lagos de Moreno is a Pueblo Magico Jalisco designated as a UNESCO World Heritage Site.

How to Get to Lagos de Moreno

The closest city to Lagos de Moreno is Leon, Guanajuato, only 26 miles away. The nearest airport is located in Silao, another 13 miles further south. You can get to Lagos from both places via the federal highway number 45 or catch a bus.

Things to Do in Lagos de Moreno

  • Explore the spectacular haciendas

Lagos de Moreno features many beautiful haciendas. These sprawling country estates offer an authentic taste of life in Mexico. Touring Lagos de Moreno’s haciendas is the perfect way to spend an afternoon in Mexico Jalisco state.

  • Visit one of the city’s religious sites

Whether you are interested in world religions or intricate architecture, you must visit Lagos de Moreno’s religious sites. The Basilica de San Pedro, Templo del Calvario, La Mesa Redonda, and Paroquia NS de l’Asunction are all worth visiting.

  • Enjoy a full day at

El Paraiso is the local aqua park with refreshing, clean water. You can bring your food and snacks, making it affordable. There is no public transportation around the aqua park, so you must drive there yourself.

  • Take a guided tour of Quesos Thomsen and Lacteos Gama, two local cheese factories

The local cuisine, cocina mestiza, blends indigenous Chichimeca and Tlaxcalteca traditions with European ingredients. African flavors from enslaved people who arrived in Mexico with the Spanish conquerors are also incorporated into the local cuisine.

I suggest touring Quesos Thomsen and Lacteos Gama, two local cheese factories, for a fun and unique culinary experience. Also, try the Nicholas (ground meat served with bread, pepper, and spices) at El Calvario market.

Where to Stay in Lagos de Moreno

Casa Damiana
Casa Damiana is a cute hotel near the city center where you can enjoy a good night’s sleep and stunning views of Lagos de Moreno.

Mid-Range: Airbnb
This is a lovely boutique hotel in the highlands of Jalisco, perfect for those looking to escape city life.

Luxury: The House of All
If traveling with friends or family, consider renting an entire home. This house is located in the beautiful, remote setting of Lagos de Moreno.


The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

Mascota is one of the most underrated Pueblos Magicos en Jalisco. This charming town is nestled high in the Sierra Madre and is a true Jalisco Mexico hidden gem.

How to Get to Mascota

Mascota is about a 2-hour drive from Puerto Vallarta and a half-day drive from Guadalajara. It’s the perfect destination for a weekend getaway.

Things to Do in Mascota

One of the top reasons to visit Mascota is its proximity to Jalisco’s busy travel hubs. However, there are many other reasons to explore this charming town. Its historic and natural attractions, pleasant climate, and relaxed pace make Mascota a fantastic Pueblo Magico Jalisco experience.

  • Walk or cycle around the historic center

Finding a parking spot is pretty easy in the city center, but I suggest walking the town from end to end. Mascota is small and easy to explore in one afternoon. Walking is an excellent way to familiarize yourself with the town’s layout and top sights.

  • Try the local jocoque and panela

You can’t visit Mascota without grabbing a cup of café de olla, a Mexican coffee made with cinnamon and anise. I also recommend sampling local treats like guayabita and camote sweets. If you aren’t interested in tequila, try Raicilla (a delicious regional spirit) or rompopes (similar to eggnog).

Where to Stay in Mascota
Mascota has few lodging options, but the accommodations are always high-quality and welcoming.

Bamboo Room
This private bungalow room is relaxing and boasts outstanding mountain views.

Mid-Range: Santa Elena Hotel Boutique
Santa Elena Boutique Hotel is an 18th-century hacienda located near Plaza Principal. This hotel is within walking distance of many top Mascota restaurants and cafes.

Luxury: Mexican-Style Cottage
This cottage is a beautiful, authentic Mexican hacienda a short walk from the central plaza. I recommend this option when traveling with family and friends.


The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

Mazamitla is one of the best Pueblos Magicos Jalisco has for adventure sports. It’s the perfect destination for relaxing in a cabin, enjoying the mountain landscape on horseback, and more.

How to Get to Mazamitla

Mazamitla is easily accessible since Aeroméxico, Interjet, and Volaris fly directly there from Guadalajara.

Things to Do in Mazamitla

  • Walk through Los Cazos and reach the El Salto Waterfall

Los Cazos is a rural forest area located outside Mazamitla. This scenic natural neighborhood is home to Cascado El Salto, a beautiful water feature. The walk to the waterfall is the perfect activity when the weather is nice.

  • Learn to zipline at Mundo Aventura

Thrill-seekers can learn to zipline at Mundo Aventure, an outdoor adventure park. The picturesque mountain landscape offers fun recreation for all ages.

  • Explore Sierra del Tigre

The Sierra del Tigre mountains are ideal for hiking and outdoor exploration. The rugged trails allow visitors to snap pictures and enjoy the fresh air.

Where to Stay in Mazamitla
Mazamitla is the ideal destination to escape to the mountains for a relaxing weekend.

Cabana la Parota
You’ll have a cozy, laid-back experience at Cabana la Parota in Mazamitla.

Mid-Range: Hotel Quinta del Bosque
Hotel Quinta del Bosque has a restaurant, garden, a terrace and bar.

Luxury Option: La Estela Bubble Glamping
Staying at this bubble-glamping capsule hotel is a fun way to experience the nature surrounding Mazamitla. The bubbles have AC and heating for any climate, and the staff goes above and beyond to make your stay unforgettable.

San Sebastián del Oeste

The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

San Sebastián del Oeste is one of the most beautiful Pueblos Magicos Jalisco. The natural flora and fauna perfectly complement the town’s upbeat, urban atmosphere.

How to Get to San Sebastián del Oeste

You can quickly get from Guadalajara to San Sebastián del Oeste by bus or car, which takes around four hours. Aeroméxico, Interjet, and Volaris fly directly into San Sebastián from Vallarta.

Things to Do in San Sebastián del Oeste

San Sebastián del Oeste is famous for producing leather goods, carved wood, and textiles, making it ideal for souvenir shopping.

  • Spend a night at Hacienda Jalisco

Hacienda Jalisco is a historic property that will transport you to the Old West. This immersive hotel has rustic features like fireplaces and oil lamps that set it apart from other accommodations in town.

  • Climb the Cerro de la Bufa

Cerro de la Bufa is a picturesque viewpoint overlooking San Sebastián del Oeste. Climbing to the top takes effort, but the sweeping views make it worthwhile.

  • Walk through an artisan cigar factory

There are several cigar factories and shops in San Sebastián del Oeste where you can learn how cigars are prepared and rolled. Even if you don’t enjoy smoking cigars, the factories are an interesting place to learn about the local culture.

  • Visit La Quinta Mary for 100% organic high-altitude coffee

Coffee lovers will enjoy visiting La Quinta Mary, a coffee plantation famous for its organic coffee beans. The beans are grown at a high elevation, giving them a rich and unique flavor.

Where to Stay in San Sebastián del Oeste

Teodoro’s Home
This cute little cabin in the middle of the forest is owned by Teodoro and his wife, an incredibly sweet couple. Teodoro’s home is the best place to relax and stay with family and friends.

Mid-Range: Eagle’s Nest
The Eagle’s Nest is a charming guesthouse surrounded by nature and tranquility.

Luxury: Sierra Lago
Nestled among the Sierra Madre mountains, this all-inclusive resort features luxury chalets, a picturesque property, and a spa. 

Talpa de Allende

The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

Pine trees, coffee, and the smell of guava—you’ve arrived at Talpa de Allende. This Pueblo Magico is a popular destination along the pilgrimage route where La Chaparrita (the Little Short One), also known as Our Lady of the Rosary, is located. Millions of people walk to Talpa annually to celebrate her birthday on October 7.

How to Get to Talpa de Allende

Talpa de Allende is in western Jalisco, bordering Puerto Vallarta and Mascota. If you’re traveling by car, take the free road through Ameca, Mixtlán, and Atenguillo. The drive from Guadalajara to Talpa takes about 2.5 hours. You can depart from the New and the Old Bus Stations in Guadalajara for the 4-hour bus ride to Talpa.

Things to Do in Talpa de Allende

The regional cuisine is a top reason to visit Talpa de Allende. Birria is a local delicacy, in addition to gorditas, pozole, tamales, and tostadas. Another must-try is guava, which is used in many desserts.

  • Visit the Basilica of Our Lady of the Rosary of Talpa

The Basilica, the Sanctuary of the Virgen del Rosario, is located in the center of town. It was built in 1782 in the Churrigueresque and Gothic styles.

This museum displays several religious objects and a collection of Virgin’s dresses. Pay close attention to the clothing and notice the embroidery made with delicate gold threads.

  • Visit the Parish of Saint Joseph

This is a temple built where, according to tradition, the image of the Virgin of Talpa experienced the Miracle of the Renewal.

Where to Stay in Talpa de Allende

Dona Francisca Hotel Boutique
Doña Francisca Hotel Boutique is a beautiful and charming hotel in the heart of Talpa de Allende, only a few meters from the Basilica of Talpa.

Mid-Range: Casa Marquita
This centrally located apartment is within walking distance of everything important in Talpa.

Luxury: Finca Madero
Splurge with a stay at Finca Madero, a fabulous luxury accommodation for couples, families, and friends.


The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

Tapalpa was the first Pueblo Magico Jalisco named in 2002. With its lush forests and giant rock formations, Tapalpa is a popular travel destination for outdoor-loving tourists. Tapalpa perfectly combines natural beauty, architecture, tranquility, and adrenaline, making it a unique place with something for everyone.

While visiting Tapalpa, you can try many unique local foods. Highlights include Cajeta quemada (a goat’s milk caramel candy), goat birria, and the famous Borrego al pastor, a delicious roasted lamb dish unique to this area.

How to Get to Tapalpa

Tapalpa, just two hours south of Guadalajara, is the perfect place to step back in time. Take the Sur de Jalisco bus line from Guadalajara for direct service to Tapalpa.

Things to Do in Tapalpa

  • Visit the ruins of Latin America’s first paper mill

Latin America’s first paper factory was opened in Tapalpa in 1840. The factory shut down in 1923 and was abandoned due to the Mexican Revolution. Today, the ruins are one of the most popular Tapalpa tourist attractions.

  • Marvel at Valle de Los Enigmas’s beauty

Thought to be the site of ancient rituals, the beautiful Enigma Valley outside of Tapalpa attracts thousands of worldwide visitors annually. Look for Las Piedrotas (big stones), an area with several giant monolithic rocks.

  • Ride through the beautiful scenery on a horse

Horseback riding is a fun Tapalpa activity for all ages. The town’s scenic beauty is best appreciated on horseback.

  • Paraglide over Tapalpa

If you’re ready for a heart-pumping adventure, try paragliding when in Tapalpa. The experience is unforgettable and guarantees exceptional views.

Where to Stay in Tapalpa

Hotel Mi Pueblito by Rotamundos
Hotel Mi Pueblito offers comfortable lodging for an affordable price. It’s a great home base from which to explore Tapalpa.

Mid-Range: Cabana Oso Tapalpa, Glamping Casitas Hojalá
There are many glamping opportunities in Tapalpa, ranging from mid-priced to luxury options. Cabana Oso Tapalpa and Glamping Casitas Hojalá are excellent options for couples and solo travelers.

Luxury: La Jauja
La Jauja is a beautifully designed, California-style cabin in the mountains that includes a housekeeper and a private chef (note that the food is not included in the price).


The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

The Pueblo Magico Tequila Jalisco is probably the state’s most famous Magic Town. You can walk through blue agave fields in Santiago de Tequila, taste Mexico’s signature liquor, and tour old tequila factories. Long ago, a local volcano created a massive deposit of obsidian and soils favorable for the agave plant, from which tequila is made.

The agave plant, which has a long and important chapter in local folklore, was called the marvelous tree because of its uses. While cooked agave is delicious, the plant was also used for sewing, clothing, and building materials, among other things.

Fun Agave Facts:

  • The agave landscape was declared a World Heritage Site by UNESCO in 2006 and comprises 34,658 hectares
  • Agave cultivation is part of Mexico’s national identity: blue agave has been used since the 16th century to produce fermented beverages
  • Some of Tequila’s distilleries were founded in the 18th century (such as Cuervo), while others are brand new

How to Get to Tequila

It’s an easy and quick 60 km drive to Tequila from Guadalajara along a toll freeway. A slower yet more scenic country highway also runs through the agave fields.

Things to Do in Tequila

  • Visit some distilleries and taste the local tequila

There are many local distilleries where you can learn about the manufacturing process and sample different varieties. You can’t visit the Pueblo Magico Tequila Jalisco without trying the liquor at least once!

  • Spend the night at La Cofradía, the only hotel with a tequila factory

You’ll have an unforgettable stay at La Cofradía, which fully immerses visitors in the tequila-making culture.

  • Ride through the tequila fields

The best way to round out your time in Tequila is by touring the expansive blue agave fields where the plants are grown and harvested.

Where to Stay in Tequila
Below, I’ve listed some of my favorite stays in Tequila for all budgets. If you can, I highly recommend spending at least one night at a local distillery. My favorite is Matices Hotel The Barricas, where you can sleep in giant barrels while enjoying views of the magical blue agave fields surrounding the property.

Departamentos Tequila
Departamentos Tequila is conveniently located several blocks from the city center. It offers a quiet and spacious space with private guest parking.

Mid-Range: Casa Tahona
Casa Tahona is a beautiful boutique home in the center of the Pueblo Magico Tequila Jalisco. It’s located within walking distance of every important tourist attraction.

Luxury: Hotel Villa Tequila
Rooms at Hotel Villa Tequila are simple and spacious, and most have stone floors. The hotel has a heated rooftop pool with a bar and a restaurant serving classic Mexican dishes with a twist.

Quick Tip: View my full Mexico packing guide here including a downloadable checklist. And check out my Mexico Essentials shopping list here.


The Ultimate Guide To Pueblos Magicos In The State Of Jalisco

Tlaquepaque earned its Pueblo Magico Jalisco designation in 2018. The town is world-famous for its ceramics, so you’ll meet popular artists and renowned potters while exploring its famous art galleries. As an important pottery town, Tlaquepaque makes and sells beautifully distinctive artesanías that are hand-painted with traditional techniques that preserve the local culture.

How to Get to Tlaquepaque

Given its proximity to Guadalajara, Tlaquepaque is the perfect day trip during a trip to Jalisco.

Things to Do in Tlaquepaque

Even though it is one of the most important pottery-producing towns in Mexico, pottery is not the only thing that makes Tlaquepaque a special place for visitors. Watching the mariachi bands play is an experience you simply cannot miss, given that mariachi originated in Jalisco.

  • Marvel at the Parish of San Pedro Apóstol’s beauty

The San Pedro Apóstol was built by the Franciscan order and received the Parish title in 1845. It boasts Byzantine, Baroque, and Roman styles. Inside, you’ll find preserved oil paintings by famous painters and polychrome sculptures.

  • Get crafty at the city’s artisan workshops

There are many artisan shops lining the streets of Tlaquepaque. You can learn about traditional art forms and purchase locally made goods at these small stores.

  • Walk around the Parián and stay for a mariachi show

The Parián is a buslting area of shops, restaurants, and cafes. You’ll likely run into a mariachi performance, which is a must-watch.

  • Visit the famous Ceramics Museum

Learn more about the history of Tlaquepaque’s ceramics at the Ceramics Museum. This fascinating museum is fun and educational for art lovers.

Where to Stay in Tlaquepaque

Casa Alfredos
Casa Alfredos is an adults-only boutique hotel with helpful staff and great American breakfast options.

Mid-Range: Quinta Don Jose Boutique Hotel
With Guadalajara Airport only 13 km away, Quinta Don Jose Boutique Hotel is ideal for staying in Tlaquepaque. They offer free airport pick-up and transfer for guests staying three nights or more.

Luxury: GALA Hotel Boutique
GALA is located in a quiet neighborhood and features a historic property with modern touches and some of the best specialty coffee in town!

Pueblos Magicos Jalisco Guide: Final Thoughts

I highly recommend exploring the Pueblos Magicos en Jalisco Mexico! Pueblos Magicos are the perfect places to immerse yourself in local Mexican culture. From historic architecture to mouthwatering cuisine, there are countless things to see and do throughout these magical towns.

Did You Get Travel Insurance Yet?

The Insurance companies I recommend are Hey Mondo and Safety Wing

Hey Mondo is great if you are looking for a great value flexible policy. They offer single-trip cover, annual multi-trip cover, and long-term travel cover. Safety Wing is great value, with monthly coverage starting at $45.08. It’s super easy to use, and it just renews each month. I currently use them as they offer me free cover for my son as part of my policy.

Read my full travel insurance post here, where I go into detail about all companies. 

Pueblos Magicos Jalisco Travel Guide Planning

🧳 Any recommendations on what I should pack for Pueblos Magicos Jalisco?

Yes! I have created a whole packing guide to Mexico which you can read here and you can also check out my packing list for Mexico on Amazon here.

🚗 Where can I book bus or private transportation while I’m in Pueblos Magicos Jalisco?

I strongly recommend using GottoGo. You can book almost all transport in the major Mexican tourist destinations through them online. They don’t just cover buses they also cover shuttles, ferries, and private drivers.

🎫 Where can I buy tickets for museums, attractions, and tours in Pueblos Magicos Jalisco?

First and foremost check out all of the amazing Mexico tours Where Sidewalks End has. They are a small local company and they have some really special experiences.

For everything else I recommend either Viator or GetYour Guide

If you are traveling to Cancun you can use GoCity and save up to 55% of the initial cost of entrance tickets to various museums, tours, and attractions!

If you are traveling to Playa del Carmen then I recommend booking through my friend Vanessa at Turismo Channel. You can check out their tours by clicking here and using the following discount codes for the best prices clairecaroff (car rental), claire10off (for 10% off group tours), claireprivate (for a discount on private tours). You can also send her a WhatsApp message quoting the above codes to receive the discount.

👩‍⚕️ What is the best insurance to have while traveling?

I recommend using Heymondo for a great value policy. The app also offers you 24/7 Dr Chat. For Digital Nomads check out SafetyWing digital nomad insurance.

I have also written a blog post covering all my recommended travel insurance here

✈️ Any flight recommendations?

WayAWay offers you cheap flights with cashback. You can use this code CLAIRE22 to get 10% off. Otherwise Skyscanner or Expedia are my go-to flight searching platforms.

📱What do you use for internet connection while traveling?

I’m a big fan of personal WiFi devices and they have saved my ass so many times when traveling. I wrote a full review of the top travel WiFi devices you can read here. I personally use GlocalMe as I can either pop in a physical sim card or use their local carrier.

With regards to my phone connection, I use e-sims while traveling, so rather than having to swap out my regular sim card I can download the app and buy a virtual sim card. I recommend using eitherAirhub or Alosim. Both have great coverage of multiple countries and are very easy to use.

🛏️ What is the best platform to use for booking accommodation?

The 3 best platforms that I normally use are, and Expedia They offer great deals and multiple options. I always check all three to be sure of the best deals.

🛅 Do you have any luggage recommendations for traveling?

I do have a complete list of the best packing and luggage products that I recommend, you can check the list here. I’m currently traveling with this suitcase and this backpack. 

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